Advanced Criteria Update

Users

bluenile.com customers

Problem

Users on responsive diamond search have started using the advanced criteria by 20% less.

userTesting.com Findings: “Users wanted either more filtering or sorting options when viewing ring settings so that they could better narrow down their options”

Solution

Design Principles:

  • Anticipation: Bring to the user all the information and tools needed for each step of the process.
  • Discoverability Controls and other objects necessary for the successful use of the application should be visibly accessible at all times

What I did