Their customer relationship management (CRM) software should nurture real estate sales, not just any sales. MoxiEngage was built for real estate agents, so it aligns with an agent’s workflow, leverages property data, and encourages long-term lead nurturing. What a concept, right?
The goal is to help agents and brokerages improve the way they manage their real estate business.
I participated in the software development life-cycle including: functional definition, interaction models, user interface design, page layouts, content style guides and design patterns, wireframes, prototypes, site maps and navigation schemas
A software productivity solution for real estate agents and brokerages that could be accessed from smart phones, tablets, laptops, and desktop computers.
Research told us that 80% of the time agents are using mobile as a primary work tool. “Mobile First.”
Each task is explained so stakeholders can review and comment on the design. After the wireframe is approved then I start working on a high-fi prototype where developers can visualize and interact with the design.
I created design artifacts providing the devs the CSS styles and all other definitions to accelerate the building phase and reduce the coding time.
Reduce Coding Time – This document helped to accelerate the development phase. Redline doc.
For the prototype I decided to use Axure RP to show the design and interaction of the idea. One of the main reasons why I decided to use Axure to develop the prototype was the limited time that I had to transform the idea into a playable artifact.
Encourage users to engage with the tools features.
From the beginning of the project I was focusing my work trying to understand the necessities of the brokers. I conducted six usability testing sessions to gather data regarding how agents navigate and search for information. I prepared the user testing scripts and I reported and presented findings to the stakeholders.
Six Months after release: 4,789 agents signed for a license.
"One of the best time management tools that I have seen in my 25 years in this business" - John Brauer, Broker